Wine market analysis (2008/2009)

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Course code
4S00235
Name of lecturer
Roberta Capitello
Number of ECTS credits allocated
3
Academic sector
- - -
Language of instruction
Italian
Location
VERONA
Period
II° sem dal Mar 2, 2009 al May 29, 2009.

Lesson timetable

II° sem
Day Time Type Place Note
Thursday 9:30 AM - 12:30 PM lesson Lecture Hall B (Lebrecht)  

Learning outcomes

This course aims at examining the operational mechanisms of wine markets in the international competitive scene. The deepening of case of study concurs to know interesting Italian and foreign realities.

Syllabus

1) Elements of economic analysis of wine markets: demand, supply, market power, information, recourse to market and vertical integration
2) Trends of global consumption of wine
3) Global supply of wine: organizational forms, competitive trends, relation between firms, commercial intermediation
4) Evolution of international trade of wine
5) Rule of cooperative and interprofessional integration: Italian and French experiences

Assessment methods and criteria

oral exam

Studying