To show the organization of the course that includes this module, follow this link Course organization
The course aims at guiding to the understanding of the structure and the dynamic aspects of wine supply chains, which are not only constitutive elements of agribusiness, but of the wider economic and territorial system. In particular, new trends of wine demand, strategies of firms and retailers, the role of innovation and cooperation and the relationship between firms and institutions in wine systems are deepened.
Around agribusiness concept.
Wine supply chains and relationship between actors.
Innovations of wine systems.
Dynamic and structure of food consumption. Segmentation of wine market. Cases of study.
Structure, evolution and strategies of Italian and international food retail. Cases of study.
Structure, evolution and strategies of Italian end European wineries. Cases of study.
Structure and evolution of grape sector in Italy and Europe.
Relationship between wine growers, wineries and retailers. Mechanisms of vertical coordination. Cooperation and association in wine sector. Cases of study.
Typical wine and economic and territorial development. Cases of study.
From wine districts to firm networks. Cases of study.
Internationalization of wine system.
oral exam
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