Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
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I semestre | Oct 1, 2015 | Jan 29, 2016 |
I sem. (solo studenti del III anno di Viti) | Nov 2, 2015 | Jan 29, 2016 |
II semestre | Mar 1, 2016 | Jun 10, 2016 |
Session | From | To |
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Sessione straordinaria Appelli d'esame | Feb 1, 2016 | Feb 29, 2016 |
Sessione estiva Appelli d'esame | Jun 13, 2016 | Jul 29, 2016 |
Sessione autunnale Appelli d'esame | Sep 1, 2016 | Sep 30, 2016 |
Session | From | To |
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Sess. autun. App. di Laurea L25 | Nov 27, 2015 | Nov 27, 2015 |
Sess. invern. 2016 App. di Laurea L25 | Mar 18, 2016 | Mar 18, 2016 |
Sess. estiva App. di Laurea L25 | Jul 15, 2016 | Jul 15, 2016 |
Sess. autun 2016 App. di Laurea L25 | Nov 25, 2016 | Nov 25, 2016 |
Sess. invern. 2017 App. di Laurea L25 | Mar 22, 2017 | Mar 22, 2017 |
Period | From | To |
---|---|---|
Festività dell'Immacolata Concezione | Dec 8, 2015 | Dec 8, 2015 |
Vacanze di Natale | Dec 23, 2015 | Jan 6, 2016 |
Vancanze di Pasqua | Mar 24, 2016 | Mar 29, 2016 |
Anniversario della Liberazione | Apr 25, 2016 | Apr 25, 2016 |
Festa del S. Patrono S. Zeno | May 21, 2016 | May 21, 2016 |
Festa della Repubblica | Jun 2, 2016 | Jun 2, 2016 |
Vacanze Estive | Aug 8, 2016 | Aug 15, 2016 |
Exam calendar
Exam dates and rounds are managed by the relevant Science and Engineering Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
Bailetti Lucia Irene
Boselli Maurizio
maurizio.boselli@univr.it 045 6835628Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2016/2017
Modules | Credits | TAF | SSD |
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3° Year activated in the A.Y. 2017/2018
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Wine marketing (2017/2018)
Teaching code
4S001122
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Period
I sem - 3° anno dal Oct 30, 2017 al Jan 31, 2018.
Learning outcomes
Starting from the concepts of marketing, food marketing, and wine marketing and taking into account their fields of application students learn the theoretical and methodological tools to understand the marketing strategies at the corporate, wine chain, and wine industry levels. On this basis the main marketing leverages, at the business and territorial level are analyzed.
Program
Programme
Concepts of marketing, food marketing, and wine marketing, and their fields of applications.
Relationships between consumers behavior and marketing strategies in the wine and food market.
The information system in the wine industry and the market audit tools.
The marketing environment. World wine market dynamics. Wine marketing, wine policy, and wine law. Role of importers and intermediaries. The Internet and the wine marketing.
Wine marketing strategies. Product differentiation and mass market strategies. Premium brands. Price strategies. Communication strategies. Wine market and the competitive advantage. Wine market cycles.
Positioning strategies. Brand and multibrand strategies.
The coordination of marketing leverages.
Distribution channel strategies and law barriers. Horizontal and vertical integration.
Wine territorial marketing.
Analysis of case studies.
Teaching methods
Teaching methods consist of lectures focused on the basic concepts and methodologies; exercises essentially dedicated to the discussion of cases are added.
A textbook is integrated with in-depth readings that are offered during the course.
Textbook, integrative reading and exercises are closely related to the program.
All materials are available, also for non-attending students, on the e-learning platform.
Author | Title | Publishing house | Year | ISBN | Notes |
---|---|---|---|---|---|
M. Gregori, L. Galletto, G. Malorgio, E. Pomarici, L. Rossetto | Il Marketing del Vino | EdiSES | 2017 |
Examination Methods
Single oral examination.
It aims to verify the acquired knowledge and the capability to link them.
The oral examination involves.
The final evaluation is expressed on 30.
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.
Graduation
Attendance
As stated in the Teaching Regulations for the A.Y. 2022/2023, attendance is mandatory for practical and laboratory activities, unless otherwise determined by the Teaching Committee.
Documents
Title | Info File |
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Prospetto laboratori /esercitazioni | pdf, it, 121 KB, 18/10/23 |